We are Sandwell
Business Ambassadors

If you are interested in becoming a Sandwell Business Ambassador, please contact us to learn more about the role. We seek to have a diverse membership representing different sectors, size of company and of the full community but have limited available roles to ensure effective impact.

The Sandwell Business Ambassadors (SBA) programme was launched in March 2016 with the aim of utilising the strengths of local strategic businesses to support Sandwell’s growth. Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough, working to ensure they benefit, wherever possible, from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.

Being a Sandwell Business Ambassador is a voluntary role. Ambassadors attend meetings and carry out Ambassador work in addition to their normal jobs and running their own organisations, without a fee.

The programme has a modest budget for editorial content and social media communications (usually 10-20 hours per month) which is paid for by the council.