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Our work

See below for a collection of our work in the Sandwell Area.

News

Keep up to date with the latest news for the Sandwell area.

FAQs

See below for the most frequently asked questions.

Who funds the Sandwell Business Ambassadors programme?

Being a Sandwell Business Ambassador is a voluntary role. Ambassadors attend meetings and carry out Ambassador work in addition to their normal jobs and running their own organisations, without a fee.

The programme has a modest budget for editorial content and social media communications (usually 10-20 hours per month) which is paid for by the council.

What is the Sandwell Business Ambassador programme?

The Sandwell Business Ambassadors (SBA) programme was launched in March 2016 with the aim of utilising the strengths of local strategic businesses to support Sandwell’s growth. Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough, working to ensure they benefit, wherever possible, from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.

What is the purpose of Sandwell Business Ambassadors?

The key objectives of SBA are to engage with the wider business community, establishing links between different sectors and to help with and support solutions for fixing the skills gaps and aspiration levels of young people entering work, promoting Sandwell as a great place to work.