Paul Haywood

Managing and Operations Director of Lift Craft Ltd

“I am constantly trying to see how we can do things better.”

Paul Haywood is Managing and Operations Director of Lift Craft Ltd in Oldbury, which designs, manufactures, installs and tests lifts. Paul previously ran a 30-strong team in the same industry for a global brand, and is delighted to bring his skills, knowledge and contacts to his family firm in Sandwell.

“No two days are the same in my role. I thrive on the challenge of running projects and managing people, quality control and systems at the same time. I am constantly trying to see how we can do things better.

“One of the best things about my job is the people I work with. We’ve known one another for many years and, as a team, we strive for the same things. We have a good balance at Lift Craft: we work incredibly hard but enjoy our time too.

“Most importantly, I am keen to ensure Lift Craft makes a positive impact on the local community. After all, this is the area where I grew up and trained. I became a Sandwell Business Ambassador for that reason: to support our business community and bring good-quality jobs to the area. Many of our workforce are from the Black Country and I agree with the saying that people here are ‘the salt of the earth’. We work in an exceptional part of the country and I am keen to help it flourish.”


Ambassador has worked with:

  • Lift & Engineering Services Ltd
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