Our Purpose

We launched our Sandwell Business Ambassadors programme in March 2016 to combine our strengths (skills, experience and networks) in order to support other businesses in Sandwell.

We hold high level positions in the borough, each of us with a different background and area of influence.

Something we all share: a passion to see Sandwell, and the wider Black Country, thrive.

Together we are promoting the concept of ‘doing business better’. By encouraging responsible business practices (such as local procurement, inclusivity and diversity in recruitment, bridging skills gaps, and nurturing employee wellbeing) we believe we have the potential not only to boost business success here in Sandwell, but to support people and communities too.

It all needs to join up.

Read about what we do.