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Our Purpose

Sandwell Council launched the Sandwell Business Ambassadors programme in 2016 to combine the strengths (skills, experience and networks) of prominent businesspeople in the borough. Our purpose as Ambassadors is to support and represent Sandwell businesses, liaising with the council and main contractors on issues that matter to our borough’s business community.

Being a Sandwell Business Ambassador is a voluntary role: we attend meetings and carry out Ambassador work in addition to our normal jobs and running our own organisations.

We hold high level positions in the borough, each of us with a different background and area of influence.

Something we all share: a passion to see Sandwell, and the wider Black Country, thrive.

Although we work closely with Sandwell Council – particularly the Regeneration and Growth Directorate – we are independent of the council and we set our own agenda. We have a modest editorial and social media communications budget (usually 10-20 hours per month), which is paid for by the council.

As Ambassadors we are promoting the concept of ‘doing business better’ (#DoingBusinessBetter). By encouraging responsible business practices (see ‘our work’ to learn about our priorities) we believe we can not only boost business success here in Sandwell, but ensure people and communities are raised up too.

It all needs to join up.

Read about what we do.