How to win a Queen’s Award for Enterprise

The Queen’s Awards for Enterprise will open on Friday 1 May for 2021 entries. We’d love to see more organisations in the West Midlands going for this prestigious prize. Here are details about support in entering – including top tips from Sandwell Business Ambassador and Deputy Lieutenant John Wood.

About the awards

The Queen’s Awards for Enterprise are given for outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. Even in smooth trading times, winning a Queen’s Award can be transformative for a business. During this crisis, it could be more valuable than ever.

The awards take place annually and are presented at your company by a Lord Lieutenant, one of the Queen’s representatives. Winners also get invited to a royal reception. They are allowed to fly the Queen’s Awards flag at their main offices, and use the official emblem on their marketing materials.

If you win an award you will also receive a Grant of Appointment (an official certificate) and a commemorative crystal trophy, as well as benefiting from press coverage and a boost in credibility with customers and suppliers, often leading to an increase in business. The awards are judged to a demanding level and are valid for five years.

Modest West Midlands?

Businesses in the West Midlands have previously been under-represented among winners of the award. That’s definitely not down to a lack of talent here in the region. We feel it’s time for Sandwell businesses to put modesty aside and apply for one of these prestigious awards.

To be considered for an award in 2021 you will need to submit your nomination by midnight on 13 September 2020 (applications open on Friday 1 May). Winners will be announced in April the following year. This gives you plenty of time to get working on your application.

To be eligible to apply your organisation must be based in the UK and have at least two full-time UK employees or part-time equivalents. You must file your company tax returns with HMRC and demonstrate strong corporate social responsibility. Your company can be a business or non-profit organisation.

Each of the four award categories has additional entry criteria. To find out more visit the official website.

The awards are free to enter and you can apply for more than one award.

Sandwell Business Ambassador John Wood DL is group director for Liberty Engineering and Deputy Lieutenant for the West Midlands. This means he has been appointed as a deputy by the Lord Lieutenant who is the Queen’s personal representative in the West Midlands.

Top tips 

John Wood has some advice about how to compile a winning entry. His top five tips are:

1. Be prepared to put time, effort and careful planning into your application.

2. Understand your business and its markets – use existing information such as mission statements and budgets.

3. Apply a VIVA approach: vision, innovation, values, achievements.

4. Be clear, concise and accurate in your application. Be passionate but back up your claims with evidence.

5. Have someone external to the process check your submission.

John said: “Although we are currently in the middle of a crisis, life will get better and this award could help your business to recover. Even in normal circumstances, winning a Queen’s Award for Enterprise inevitably brings a company great publicity and raises its profile. An award of this calibre establishes credibility and boosts a company’s reputation with its customers, prospects and suppliers.

“On top of all that, a Queen’s Award boosts staff morale as it is a recognition of their achievements, hard work and expertise”.

If your Sandwell-based business is considering submitting an entry for a Queen’s Award, the Sandwell Business Ambassadors may be able to help you with collating your data and submitting a strong application. If you are interested get in touch with us, sending a brief overview of your organisation and why you think you’re a serious contender for a Queen’s Award.

And do keep us posted with stories of your achievements and successes in the borough.


The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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